Results Driven Agriculture Research (RDAR) has invested $640,000 in a collaborative research project with the Canadian Beef Improvement Network (CBIN) to springboard the development of a unified, standardized and producer-accessible beef cattle genetics data platform. The announcement was made on October 19, 2021, stating this data-driven platform will directly benefit Canadian beef producers, as CBIN will give producers access to on-farm, on-demand genetic information to improve herd quality and inform marketing and genetic selection decisions. It will also provide the entire beef production chain with access to this critical data.

Canadian beef producers are encouraged with the latest interest in trade expansion through the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). Since CPTPP came into effect on December 30, 2018, Canadian beef exports have increased 37 per cent in volume and 35 per cent

Introducing first of it's kind RFID metal beef tag. Highly visible, easy to apply. Available exclusively through the CCIA Webstore. An innovative steel wrap-around beef tag, requested by industry. The microchip is overmolded in a plastic insert so readability and read range of the transponder are never compromised.

Public and Stakeholder Engagement (PSE) is excited to announce the new and improved Beef Advocacy Canada, an online learning program designed to empower, equip and connect beef advocates. Through a series of five self-guided courses, participants will learn about the key concerns consumers have about beef and be equipped with the messages, tools and strategies needed to communicate in ways that resonate. The modern platform offers participants learning opportunities through video, short quizzes and interactive components that can be completed at the users’ own pace.

Through a funding partnership with the Canadian Cattlemen's Foundation, Agriculture in the Classroom Canada has launched a teaching guide with interactive resources to bring the short documentary, Guardians of the Grasslands, to students to explore the important role cattle play in preserving Canada's vanishing grasslands ecosystem. Guardians of the Grasslands in the Classroom, targeted at Grade 7 to 11 students, complements the 12-minute documentary through viewing and reflection questions, an online scavenger hunt and a student-developed board game based on their investigative research. It also connects to further readings exploring the key topics of biodiversity, soil health, climate change and land management.

The cattle and beef sectors are important drivers of economic activity in Canada. However, that is not always apparent from looking at farm cash receipts alone. Direct, indirect and induced impacts combined paint a clear picture of the significant positive impact the beef sector has on the greater Canadian economy.

Canfax Research Services (CRS) provides the Canadian beef industry with comprehensive statistical and market information on the domestic and global beef trends. Economic analysis is utilized for marketing, research, policy and investment decisions, supporting strategy and business plan development,

to key Asian markets is a priority for us,” said CCA President Bob Lowe. “We are encouraged to see other countries’ interest in joining